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<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>Hi,<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>As previously discussed here, another advantage of
using SWFObject is that you can place html content inside the div layers so
that it will be read by search spiders but won’t be visible to the
visitors. (It’s replaced by a swf file).<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>For example<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><div id=”myLayer”><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'> Here is a text with keywords, links etc,
just for search engine optimization.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'></div><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><script><o:p></o:p></span></font></p>
<p class=MsoNormal style='text-indent:35.4pt'><font size=2 face=Arial><span
lang=EN-GB style='font-size:10.0pt;font-family:Arial'>var fo=new SWFObject(….);<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'> fo.write(“myLayer”); <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'></script><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>So, If you do this, the fact is that you are creating
content just for the search engines, and that it is invisible or hidden for the
visitors.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>Doing this seems to break the two first rules of Google
Quality guidelines:<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>As you can see in this link:<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span style='font-size:10.0pt;
font-family:Arial'><a
href="http://www.google.com/support/webmasters/bin/answer.py?answer=35769#quality"><span
lang=EN-GB>http://www.google.com/support/webmasters/bin/answer.py?answer=35769#quality</span></a></span></font><font
size=2 face=Arial><span lang=EN-GB style='font-size:10.0pt;font-family:Arial'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p><b><font size=3 face=Arial><span style='font-size:12.0pt;font-family:Arial;
font-weight:bold'>Quality guidelines - basic principles</span></font></b><font
face=Arial><span style='font-family:Arial'><o:p></o:p></span></font></p>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=3 face=Arial><span lang=EN-GB
style='font-size:12.0pt;font-family:Arial'>Make pages for users, not for
search engines. Don't deceive your users or present different content to
search engines than you display to users, which is commonly referred to as
"cloaking." <o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo1'><font size=3 face=Arial><span lang=EN-GB
style='font-size:12.0pt;font-family:Arial'>…<o:p></o:p></span></font></li>
</ul>
<p><b><font size=3 face=Arial><span style='font-size:12.0pt;font-family:Arial;
font-weight:bold'>Quality guidelines - specific guidelines</span></font></b><font
face=Arial><span style='font-family:Arial'><o:p></o:p></span></font></p>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l1 level1 lfo2'><font size=3 face=Arial><span lang=EN-GB
style='font-size:12.0pt;font-family:Arial'>Avoid hidden text or hidden
links. <o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l1 level1 lfo2'><font size=3 face=Arial><span lang=EN-GB
style='font-size:12.0pt;font-family:Arial'>Don't employ cloaking or sneaky
redirects. <o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l1 level1 lfo2'><font size=3 face=Arial><span lang=EN-GB
style='font-size:12.0pt;font-family:Arial'>…<o:p></o:p></span></font></li>
</ul>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>Placing content inside the SWFObject target layers can
be considered as “cloaking”? …or as hiding text or links? …both?<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>These are the FIRST two things google claims to be
avoided.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>So… what do you think? <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>A first approach can be: “Don’t place
content for google, just a message for people who don’t have flash
installed.” Ok but… what is the difference? Can google see the difference?<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>As Geoff said in a recent post: Try to search for
this in google: “This text is replaced by the Flash movie.” <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>This text is the one used in Geoff’s examples,
and a lot of people have just copied and pasted it in their pages, so google
has about <b><font color=black><span style='color:black;font-weight:bold'>5.140.000
</span></font></b><font color=black><span style='color:black'>results, so it
must be aware of this issue now (…or not?)<o:p></o:p></span></font></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>Does google recognize semantics? Is it allowing the “This
text is replaced by the Flash movie.”, but will penalize other messages like,
for example, “The best IT company, IT services, consulting”,?<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'>Pablo.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
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