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The content is visible to all users who do not have Flash installed
and/or do not have JavaScript enabled. Therefore, the content is still
visible by users and does not violate the Google terms. There are
millions of pages out there that employ similar methods using a
so-called Web 2.0 interface, and they are not banned from Google. They
are only concerned with things like making a link invisible or
delivering content which is <i>only</i> for Google (by doing a bot
check on the server script, for instance and delivering different
content).<br>
<br>
--<br>
Jeremy Nicoll<br>
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<div class="headerdisplayname" style="display: inline;">Subject:
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[SWFObject] SWFObject VS Google Quality Guidelines</td>
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<div class="headerdisplayname" style="display: inline;">From: </div>
Pablo Garayzábal <a class="moz-txt-link-rfc2396E" href="mailto:pablo@dinamik.es"><pablo@dinamik.es></a></td>
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<div class="headerdisplayname" style="display: inline;">Date: </div>
Thu, 17 Aug 2006 01:51:52 +0200</td>
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<div class="headerdisplayname" style="display: inline;">To: </div>
<a class="moz-txt-link-rfc2396E" href="mailto:swfobject@lists.deconcept.com"><swfobject@lists.deconcept.com></a></td>
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<div class="headerdisplayname" style="display: inline;">To: </div>
<a class="moz-txt-link-rfc2396E" href="mailto:swfobject@lists.deconcept.com"><swfobject@lists.deconcept.com></a></td>
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<div class="headerdisplayname" style="display: inline;">CC: </div>
'Gonzalo Riera' <a class="moz-txt-link-rfc2396E" href="mailto:gonzalo.riera@skydivelillo.com"><gonzalo.riera@skydivelillo.com></a></td>
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<div class="Section1">
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">Hi,<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">As
previously discussed here, another advantage of
using SWFObject is that you can place html content inside the div
layers so
that it will be read by search spiders but won’t be visible to the
visitors. (It’s replaced by a swf file).<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">For example<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><div
id=”myLayer”><o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">
Here is a text with keywords, links etc,
just for search engine optimization.<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"></div><o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><script><o:p></o:p></span></font></p>
<p class="MsoNormal" style="text-indent: 35.4pt;"><font face="Arial"
size="2"><span style="font-size: 10pt; font-family: Arial;"
lang="EN-GB">var fo=new SWFObject(….);<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">
fo.write(“myLayer”); <o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"></script><o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">So, If you
do this, the fact is that you are creating
content just for the search engines, and that it is invisible or hidden
for the
visitors.<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">Doing this
seems to break the two first rules of Google
Quality guidelines:<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">As you can
see in this link:<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;"><a
href="http://www.google.com/support/webmasters/bin/answer.py?answer=35769#quality"><span
lang="EN-GB">http://www.google.com/support/webmasters/bin/answer.py?answer=35769#quality</span></a></span></font><font
face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><o:p> </o:p></span></font></p>
<p><b><font face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial; font-weight: bold;">Quality
guidelines - basic principles</span></font></b><font face="Arial"><span
style="font-family: Arial;"><o:p></o:p></span></font></p>
<ul type="disc">
<li class="MsoNormal" style=""><font face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial;" lang="EN-GB">Make pages
for users, not for search engines. Don't deceive your users or present
different content to search engines than you display to users, which is
commonly referred to as "cloaking." <o:p></o:p></span></font></li>
<li class="MsoNormal" style=""><font face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial;" lang="EN-GB">…<o:p></o:p></span></font></li>
</ul>
<p><b><font face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial; font-weight: bold;">Quality
guidelines - specific guidelines</span></font></b><font face="Arial"><span
style="font-family: Arial;"><o:p></o:p></span></font></p>
<ul type="disc">
<li class="MsoNormal" style=""><font face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial;" lang="EN-GB">Avoid hidden
text or hidden links. <o:p></o:p></span></font></li>
<li class="MsoNormal" style=""><font face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial;" lang="EN-GB">Don't employ
cloaking or sneaky redirects. <o:p></o:p></span></font></li>
<li class="MsoNormal" style=""><font face="Arial" size="3"><span
style="font-size: 12pt; font-family: Arial;" lang="EN-GB">…<o:p></o:p></span></font></li>
</ul>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">Placing
content inside the SWFObject target layers can
be considered as “cloaking”? …or as hiding text or links? …both?<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">These are
the FIRST two things google claims to be
avoided.<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">So… what do
you think? <o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">A first
approach can be: “Don’t place
content for google, just a message for people who don’t have flash
installed.” Ok but… what is the difference? Can google see the
difference?<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">As Geoff
said in a recent post: Try to search for
this in google: “This text is replaced by the Flash movie.” <o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">This text is
the one used in Geoff’s examples,
and a lot of people have just copied and pasted it in their pages, so
google
has about <b><font color="black"><span
style="color: black; font-weight: bold;">5.140.000
</span></font></b><font color="black"><span style="color: black;">results,
so it
must be aware of this issue now (…or not?)<o:p></o:p></span></font></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">Does google
recognize semantics? Is it allowing the “This
text is replaced by the Flash movie.”, but will penalize other messages
like,
for example, “The best IT company, IT services, consulting”,?<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><o:p> </o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB">Pablo.<o:p></o:p></span></font></p>
<p class="MsoNormal"><font face="Arial" size="2"><span
style="font-size: 10pt; font-family: Arial;" lang="EN-GB"><o:p> </o:p></span></font></p>
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