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<div class=Section1>
<div style='border:none;border-left:solid blue 1.5pt;padding:0cm 0cm 0cm 4.0pt'>
<p><b><font size=3 face=Arial><span lang=ES style='font-size:12.0pt;font-family:
Arial;mso-ansi-language:ES;font-weight:bold'>Quality guidelines - basic
principles</span></font></b><font face=Arial><span lang=ES style='font-family:
Arial;mso-ansi-language:ES'><o:p></o:p></span></font></p>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo3;tab-stops:list 36.0pt'><font size=3 face=Arial><span
lang=EN-GB style='font-size:12.0pt;font-family:Arial;mso-ansi-language:
EN-GB'>Make pages for users, not for search engines. Don't deceive your
users or present different content to search engines than you display to
users, which is commonly referred to as "cloaking." <o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l0 level1 lfo3;tab-stops:list 36.0pt'><font size=3 face=Arial><span
lang=EN-GB style='font-size:12.0pt;font-family:Arial;mso-ansi-language:
EN-GB'>…<o:p></o:p></span></font></li>
</ul>
<p><b><font size=3 face=Arial><span lang=ES style='font-size:12.0pt;font-family:
Arial;mso-ansi-language:ES;font-weight:bold'>Quality guidelines - specific
guidelines</span></font></b><font face=Arial><span lang=ES style='font-family:
Arial;mso-ansi-language:ES'><o:p></o:p></span></font></p>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l3 level1 lfo6;tab-stops:list 36.0pt'><font size=3 face=Arial><span
lang=EN-GB style='font-size:12.0pt;font-family:Arial;mso-ansi-language:
EN-GB'>Avoid hidden text or hidden links. <o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l3 level1 lfo6;tab-stops:list 36.0pt'><font size=3 face=Arial><span
lang=EN-GB style='font-size:12.0pt;font-family:Arial;mso-ansi-language:
EN-GB'>Don't employ cloaking or sneaky redirects. <o:p></o:p></span></font></li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
mso-list:l3 level1 lfo6;tab-stops:list 36.0pt'><font size=3 face=Arial><span
lang=EN-GB style='font-size:12.0pt;font-family:Arial;mso-ansi-language:
EN-GB'>…<o:p></o:p></span></font></li>
</ul>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-GB style='font-size:
10.0pt;font-family:Arial;mso-ansi-language:EN-GB'>Placing content inside the
SWFObject target layers can be considered as “cloaking”? …or
as hiding text or links? …both?<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=navy face=Arial><span lang=EN-GB
style='font-size:10.0pt;font-family:Arial;color:navy;mso-ansi-language:EN-GB'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:30.75pt'><font size=2 color=navy
face=Arial><span lang=EN-GB style='font-size:10.0pt;font-family:Arial;
color:navy;mso-ansi-language:EN-GB'>I think the intent of the “cloaking”
that <span class=SpellE>google</span> refers to is “deliberate deception”.
This is definitely not the intent when you are using <span class=SpellE>SWFObject</span>
and provide the exact same links in your “alternate text” as you have
in your Flash movie. There is definitely no deliberate deception because you
are merely providing the exact same links but in a text based form instead of
in a binary form in the .swf that most (all?) search engines can not yet read
(they can read text from a .SWF but not links – as far as I know).<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:30.75pt'><font size=2 color=navy
face=Arial><span lang=EN-GB style='font-size:10.0pt;font-family:Arial;
color:navy;mso-ansi-language:EN-GB'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:30.75pt'><font size=2 color=navy
face=Arial><span lang=EN-GB style='font-size:10.0pt;font-family:Arial;
color:navy;mso-ansi-language:EN-GB'>I also don’t think they could be
referred to as “hidden” links because if the browser doesn’t
have the Flash plug in then they are not hidden.<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:30.75pt'><font size=2 color=navy
face=Arial><span lang=EN-GB style='font-size:10.0pt;font-family:Arial;
color:navy;mso-ansi-language:EN-GB'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:30.75pt'><font size=2 color=navy
face=Arial><span lang=EN-GB style='font-size:10.0pt;font-family:Arial;
color:navy;mso-ansi-language:EN-GB'>I think <span class=SpellE>google</span> is
referring to the “hidden” or deceptive methods that some
unscrupulous types use like creating white text on a white background in a tiny
font size – that’s deceptive and classified as true ‘cloaking’.
I would hope <span class=SpellE>google</span> is smart enough not to place
ethical <span class=SpellE>SWFObject</span> users under the same umbrella as
deceptive “<span class=SpellE>cloaker</span>” types.<o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:30.75pt'><font size=2 color=navy
face=Arial><span lang=EN-GB style='font-size:10.0pt;font-family:Arial;
color:navy;mso-ansi-language:EN-GB'><o:p> </o:p></span></font></p>
<p class=MsoNormal style='margin-left:30.75pt'><st1:PersonName w:st="on"><font
size=2 color=navy face=Arial><span lang=EN-GB style='font-size:10.0pt;
font-family:Arial;color:navy;mso-ansi-language:EN-GB'>Chris Colman</span></font></st1:PersonName><font
size=2 color=navy face=Arial><span lang=EN-GB style='font-size:10.0pt;
font-family:Arial;color:navy;mso-ansi-language:EN-GB'><o:p></o:p></span></font></p>
<p class=MsoNormal style='margin-left:30.75pt'><font size=2 color=navy
face=Arial><span lang=EN-GB style='font-size:10.0pt;font-family:Arial;
color:navy;mso-ansi-language:EN-GB'>Step <span class=GramE>Ahead</span>
Software<o:p></o:p></span></font></p>
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